Rebuild your site without losing what it earned

The three reasons that genuinely justify a redesign

Rebuilding a site because it "looks old" rarely pays for itself. Three situations, however, pay for themselves.

It does not work on a phone. Most of your visitors arrive on mobile. A site that forces them to zoom, or whose menu overflows, loses half of them before the first line is read.

It is slow. Every extra second of loading sends visitors away. It is measurable, and it is the first thing we look at.

You cannot change anything yourself. Having to call someone to change an opening time or add a photo is a site that costs you time every month.

What breaks a redesign, and what we handle first

Your search visibility does not belong to your site, it belongs to your addresses. Every indexed page carries value built sometimes over years. Changing site changes the addresses, and without a plan every old address returns an error.

The redirect plan is therefore the first thing we produce, before any design: the full list of your indexed addresses, the ones actually bringing traffic, and their destination on the new site.

How it works

We start by measuring what exists: speed, pages receiving traffic, rankings, errors. That snapshot is the reference we use after launch to check nothing was lost.

Then comes the written scope: what is rebuilt, what is kept as is, what disappears. Then the design, your feedback, and going live during a quiet period of your year, never the day before a peak.

In the following weeks we watch. A dip in traffic in the first days is normal while redirects are processed. Beyond a few weeks it is not, and fixing it is our job.