Real talk about the web that works.
Performance, SEO, technical choices: we share what we actually apply, without pointless jargon, written for small businesses and freelancers.
Switching e-commerce platform without losing your search rankings
A failed migration shows up within weeks: traffic drops and does not come back. Almost always for the same reason, and it is fixed before launch, not after.
E-commerceWhat an online store really costs, beyond the subscription
Comparing a monthly subscription to a free licence compares two things that are not alike. Here are the cost lines both models actually charge you, and which ones grow with your revenue.
E-commercePrestaShop or Shopify: the question that actually decides
Feature comparisons leave you exactly as undecided as before. The real question is who carries responsibility for the store, and whether your selling rules fit inside the platform.
Local SEO · RetailLocal SEO: being found by customers near you
Business profile, reviews, structured data: how to show up in Google Maps when your customers search nearby.
Accessibility · RegulationRGAA: is your site's accessibility mandatory?
Who's affected since 2025, what the law says, the penalties, and how to get started simply. Without the legal jargon.
Performance · ConversionWhy your site's speed makes (or breaks) your sales
Every second of loading scares customers away. The concrete link between speed, bounce and conversions, and where to start.
Technology · DecisionNext.js or WordPress for a small business?
Two approaches, two philosophies. How to choose based on your team, your budget and your ambitions, without following the hype.
Performance · WordPressHow to speed up a WordPress site (without breaking it)
Caching, images, one plugin too many, hosting: the real speed levers, in order of impact.