The blog
Real talk about the web that works.
Performance, SEO, technical choices: we share what we actually apply, without pointless jargon, written for small businesses and freelancers.
Performance · WordPress
How to speed up a WordPress site (without breaking it)
Caching, images, one plugin too many, hosting: the real speed levers, in order of impact.
Technology · DecisionNext.js or WordPress for a small business?
Two approaches, two philosophies. How to choose based on your team, your budget and your ambitions, without following the hype.
Performance · ConversionWhy your site's speed drives your sales
Every second of loading scares customers away. The concrete link between speed, bounce and conversions, and where to start.
Accessibility · RegulationRGAA: is your site's accessibility mandatory?
Who's affected since 2025, what the law says, the penalties, and how to get started simply. Without the legal jargon.
Local SEO · RetailLocal SEO: being found near you
Business profile, reviews, structured data: how to show up in Google Maps when your customers search nearby.